Our Brand Story
The concept of @bahrain was established in 2008 with the objective of creating an international destination integrating commerce, technology and entertainment.
As one of the Mumtalakat group of companies, @bahrain aims to create a destination within a destination;a vibrant entertainment and business district and global meeting place where people from all corners of the world unite within a unique location for both business and leisure activities.
Encompassing over one million square meters @bahrain will be strategically located next to the world renowned Bahrain International Circuit (BIC).It is being designed to attract local residents and business and leisure travellers to the Kingdom, adding value to both BIC and Bahrain's overall economic growth.
@bahrain is facilitated through a range of interconnected industry sectors offering both commercial and investment opportunities.With a focus on the environment and innovative technologies, these sectors include Exhibition & Convention Centre, Hotels, Lifestyle Plaza,Business Park,Auto club& Engineering facility, CleanTech Industry and Multi-Purpose Events Venue, all aimed at developing a talented local Bahraini workforce for the future. Together these core elements will provide a unique platform for developing Bahrain as a global hub for the MICE industry as well as being an inspiring "out of town" working environment for varying industries, the first of its kind in the Middle East!
At its heart @bahrain is grounded in a distinct understanding of local and regional consumers, especially their unfulfilled needs. The most prominent of these unfulfilled needs is the desire held by international travellers and event delegates to work and be entertained in a differentiated, exciting venue.  @bahrain will create a gateway to the lucrative markets of the Northern Gulf; a place where business meets pleasure and provides an unforgettable experience!